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Why I Said No To Coca-Cola

By John Sheehan

By John Sheehan

An actual advertisement encouraging companies to market to young children.

Why was I opposed? The reasons are not simple, and indeed, the issue is not a simple one. I started out relatively supportive of the use of advertising in schools, as long as it was done "judiciously." But gradually, I changed my opinion. Now I can no longer accept the notion of our schools becoming brokers for advertising space or, worse yet, middlemen in the merchandising of products directly to our students. It is better, in my opinion, to walk away from the short-term opportunity for money than to open our schools to the long-term consequences that come with the dollars. Here are my concerns: