Home > Archives > Volume 14 - Issue 2, Winter 1999/2000
Volume 14 Number 2

Seventeen, Self-Image, and Stereotypes
By Bakari Chavanu
A high school teacher explains his unit on advertising and media literacy - and why some students wanted to cancel their subscriptions to Seventeen magazine.

Masks Of Global Exploitation
By Bill Bigelow
Teaching about advertising and the real world.

Advertising the Truth A Rethinking Schools Classroom Handout Classroom exercises that help students explore the social and environmental consequences of endless consumption.

Producing Consumers Essay A Rethinking Schools Student Assignment Suggested guidelines (with a checklist) for writing an essay about the video "The Ad and the Ego," which Bill Bigelow describes in "Masks of Global Exploitation."

Channel One Enters Media Literacy Movement
By Steven Manning
Debate swirls as Channel One, renowned for bringing advertising into schools, enters the media literacy movement.

Why I Said No To Coca-Cola
By John Sheehan
A Colorado school board member explains why he opposed a lucrative contract between local schools and Coca-Cola.

Free Of Mickey Mouse and Monopolies
By Stan Karp
The new book "Rich Media, Poor Democracy" explains how the media came to be dominated by a few mega-corporations - and what this means for democracy.

Educators and the Fight for Public Media
By Stan Karp
A look at the historic struggle between public and private interests for control of the U.S. media, and why this fight has set the tone for ongoing battles over who will control our society.

Free Editorial: Moving Beyond 'Media Literacy'
By the Editors of Rethinking Schools
When looking at media literacy, tough issues arise, in particular issues of commercialism (too much) and democracy (not enough).

Videos Mentioned in the Articles Where to find videos mentioned in this special report on commercialism and media.

Ed Web: Websites on Media Literacy and Advertising
By Bakari Chavanu

Vouchers: Church/State ComplexitiesA look at the contradictions that arise when public dollars are given to private religious schools.

Legislation Calls for Access and Accountability Details of a Wisconsin bill that would make voucher schools comply with the same open-meetings and open-records requirements as public schools.

A Visit to a Religious Elementary School A close-up look at one religious school in Milwaukee that receives voucher funding, which advocates "integrating faith in Jesus Christ with the content and process of all learning."

Racial Breakdowns of Selected Public/Private Schools.A look at the numbers shows that many private schools in Milwaukee disproportionately serve white students.

Report Looks at Public and Private Schools A recent report says when policy makers assume private schools are better than public schools, they ignore lessons that could make all schools better.

Testing: Full Speed Ahead A report from the National Education Summit, where governors and CEOs met this fall to press standards, high-stakes tests, and 'rewards and consequences.'

The Jobs of Tomorrow A "reality check" on some of the statements in IBM chief Louis Gerstner, Jr.'s keynote speech to the National Education Summit.

National Summit: What Wasn't Said Look at what summit members failed to address, and their seamless little world of high-stakes tests and "holding schools accountable" begins to unravel.

What Do We Need To Know Now?
By Asa G. Hilliard III
A look at issues of "race," identity, and hegemony, and what they mean for education.

References for "What Do We Need To Know Now?"
By Asa G. Hilliard III
References and a select bibliography to accompany Hilliard's article, "What Do We Need To Know NOW?"

The Politics Of Biological Determinism
By Stephen Jay Gould
What argument against social change could be more effective than the claim that established orders exist as an accurate reflection of innate intellectual capacities? Thoughts condensed from Gould's introduction to the 1996 edition of his book, "The Mismeasure of Man."

My Daughter, Child #008458743
By Jeff Zorn
A parent reflects on his fourth-grade daughter and California's statewide testing.

Sweet Learning
By Linda Christensen
Why life's most important lessons are rarely taught in school.

Mi abuelita
By Alejandro Vidales
The first of two stories Linda Christensen discusses with students, as described in "Sweet Learning." The author reflects on his arrival in the United States at age 6 and how his grandmother has helped him learn what it means to be a "real man."

In My Father's Kitchen
By Laura Tourtillott
In the second of two stories mentioned in "Sweet Learning," the author recounts the life lessons she has learned as her father "makes magic" in their kitchen.

Diseases Laud Kansas Decision A satiric look at the Kansas Board Of Education's decision to drop evolution from the state standards. The decision is applauded by one group sure to benefit: viral diseases happy to see fewer evolutionary biologists being prepared to go out there gunning for them.